Monday, April 25, 2011

The opportunity of Etsy

At my day job this afternoon, I was reading one of my favourite marketing blogs. Seth Godin is reliably very insightful, but these two particular posts got me thinking about Etsy sellers in particular.
Although the audience for Beyond the Junkpile is quite small, I expect most of you are crafters, most selling on Etsy. Have you ever really thought about why you do it? Beyond the live-the-dream-and-quit-your-day-job stories we hear so much about.

Of course many Etsians would quit their day jobs if they could. But assuming that many of us can't, why do we still do it? Why not just let crafting stay a basement or living room hobby? I've asked myself this question before.

Contemplating my reasons for being on Etsy again today, I think that many of us are gravitating to what Mr. Godin talked about:

"The mass market is being replaced by multiple micro markets and the long tail of choice.

Google is connecting buyers and sellers over vaster distances, more efficiently and more cheaply than ever before.

Manufacturing is more of a conceptual hurdle than a practical one."

Even if we have modest uber-realistic expectations, many of us are hoping that Etsy is a real opportunity to be sustainably, genuinely gainfully, self-employed. Do you feel the same way?